This year marks the 10th year of Helukabel's participation at the 3E XPO of the Institute of Integrated Electrical Engineers Annual Convention. Zenith Wire has successfully launched Helukabel industrial cables in 2001 through IIEE exhibit where visitors, guests and delegates from electrical construction and manufacturing industries were among Zenith Wire's target market. Today, Helukabel industrial cables, specifically flexible control cables, are widely known and used by companies from various industries.

Aside from industrial cables, Zenith Wire now carries an extensive range of Helukabel which was displayed at the 3E XPO 2011. New products displayed were: Renewable Energy Cables such as cables for wind power applications and cables for solar panels; Heat-Resistant Cables for use in power stations, iron works, steelworks, rolling mills, foundries, cement, and other applications subject to direct contact with high temperatures; Marine and Shipwiring Cables are halogen-free power cables for permanent installation on ships; and Data and Bus Technology for infrastructures in local and wide-area networks.

IIEE 2011 was held last November 23-26 at The Forum, Philippine International Convention Center, Roxas Boulevard, Pasay City. Guest Speaker at the Exhibit Opening was Mr. Nixon Hao, Vice President and Head for Energy Management of MERALCO while the Convention's Closing Ceremonies' Guest of Honor was no less than the Philippines Vice President Jejomar Binay.